๐๐ ๐๐ถ๐บ๐ฒ๐, ๐ถ๐ ๐ฐ๐ฎ๐ป ๐ฏ๐ฒ ๐ผ๐ฏ๐๐ถ๐ผ๐๐ ๐๐ต๐ฒ๐ป ๐๐ผ๐บ๐ฒ๐ผ๐ป๐ฒ ๐ถ๐ ๐๐๐ฟ๐๐ด๐ด๐น๐ถ๐ป๐ด ๐๐ผ ๐ฐ๐ผ๐ฝ๐ฒ, ๐ฏ๐๐ ๐๐ผ๐บ๐ฒ๐๐ถ๐บ๐ฒ๐ ๐๐ต๐ฒ ๐๐ถ๐ด๐ป๐ ๐ฎ๐ฟ๐ฒ ๐ต๐ฎ๐ฟ๐ฑ๐ฒ๐ฟ ๐๐ผ ๐๐ฝ๐ผ๐.
Check in on those around you.#WorldMentalHealthDay | #YouAreNotAlone | @samaritans pic.twitter.com/ZC50AH5thl
โ Norwich City FC (@NorwichCityFC) October 10, 2023
A video posted by Norwich City, an English Football Club to raise awareness on World Mental Health Day has been recirculating on social media recently, racking up millions of views on different platforms.
The 2 minute 27 second video posted on X, formerly known as Twitter, was accompanied with a message that reads, โAt times, it can be obvious when someone is struggling to cope, but sometimes the signs are harder to spot,โ reminding fans to check in on those around them.
Norwich City FC also shared information for Samaritans, a 24-hour helpline created to provide confidential emotional support for people in the U.K. or Ireland who are experiencing feelings of distress, despair or suicidal thoughts.
The video has amassed over 62.4 million views on X and TikTok combined since it was initially posted on Monday, Oct. 9, one day before World Mental Health Day.
The Union of European Football Associations, the governing body of soccer in Europe, was praised for its โincredibly powerfulโ message, BBC previously reported.
The video depicts two Norwich City FC fans attending multiple games together decked out in green and yellow jerseys and accessories. Both bear witness to the highs and lows of the season, but only one of the menโs emotions are outwardly visible.
One of the men eventually shows up unattended to one of the football games by the end of the video, laying his friendโs personal belongings on the empty chair beside him. The video concludes with the #YouAreNotAlone.
Suicide is the biggest cause of death in men under the age of 50 in the U.K. in 2021, according to the Government of the United Kingdom.
Football has previously been used as a way to encourage fans, particularly men to seek out mental health services if they are in need of additional support.
Testimonials from former footballers, mental health initiatives and videos like Norwich City FC have promoted an organic way of integrating conversations about mental health, according to the BBC.
โOh my God. This absolutely stopped me in my tracks and shed a tear after it, not just down to the fact that it hit close to home, but that it came from nowhere and sadly that’s what can happen. Thank you so so much for highlighting this and bringing it to a wider audience,โ a user wrote on X, echoing similar sentiments from fans and non-fans alike.
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This article originally appeared on USA TODAY: Norwich City Football Club’s mental health message goes viral: video
