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With Ted Lasso, Jason Sudeikis became the unlikely American face of the Premier League. And, in the months since he’s sheared the handlebar off, he’s continued to rock the jerseys. He’s got an Arsenal hoodie and a set of Manchester City sweats he loves. He wears both. His loyalty is to the game, not a team.
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“With football-soccer specifically, I’m so agnostic because the sport is so new to me,” he tells SPY. “But it has a fanbase that’s deeply rooted into the towns and the identity of the sport.”
The inevitable result? Sudeikis gets a ton of shit from online hooligans and the sort of fans that hang out with famous actors. They are incredulous. Wearing Arsenal and City gear is like pairing a COEXIST bumper sticker with truck nutz.
“I get an understandable amount of guff from fans, but my enthusiasm is sincere,” Sudeikis says.
Sudeikis’s refusal to choose a kit and stick with it – Tom Hanks famously sports Aston Villa duds and Julia Roberts is all in on Manchester United – makes him an odd sort of rebel. And an influential one in a growing market. Manchester City sold 1.3 million jerseys last year; Arsenal moved nearly 900,000. Liverpool, Manchester United, and Real Madrid old sold nearly 2 million, many in the United States, where “blokecore” – British-inflected dressing – has caught on in recent years. Adidas can’t keep garishly pink Messi jerseys on the shelves.
Sudeikis will star alongside Messi in a Superbowl commercial for beer brand Michelob ULTRA – the actor’s go-to choice for beer pong – and he will definitely be getting more questions when he does: What’s your team? You support Inter Miami?
Don’t expect much of a clarification.
“Being from Kansas, there’s a big distinction between K State fans, KU fans, and Missouri fans,” says Sudeikis, “Now, having spent over half my life living outside of Kansas City, if I ever see someone wearing gold or black in a place like London or Manhattan, I got love for them. I don’t have that same tribalism you see in a tailgate situation.”
Let’s call this the “Sudeikis Principle”: Distance should be directly proportional to the specificness of fan apparel.
There’s something there.
Outside of Every Jersey, Sudeikis is Wearing:
“Whatever Nike’s got cooking,” he says. “I like a lot of their new streetwear stuff, and I like Sabrina Ionescu’s sneaker line.” Enough to wear ‘em to the Golden Globes.
Elder Statesman.
Tom Ford for formalwear.
“Anything Todd Snyder.”
“For the past few years, I’ve been accepting that I’m a grown-ass man, and I can’t just go for everything under the sun,” he says. So the UGG revival is out for him.
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